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Our Bury St Edmunds Twelve Days of Christmas Trail

Our Bury St Edmunds Twelve Days of Christmas Trail
Start Date: 18 November 2021
End Date: 31 December 2021

Bury St Edmunds Town Centre

Step into Christmas in Bury St Edmunds with a new, fun and safe way to enjoy the town centre and the chance to win a share of £500 worth of prizes.  

Our Bury St Edmunds, in partnership with HSBC UK, has put together a festive interactive trail around the historic centre with a ’12 Days of Christmas’ theme.   And remembering whether there are more swans a-swimming than geese a-laying isn’t necessary as all the answers can be found by taking part.

The trail launches on Thursday November 18, the same day as the Christmas Lights Switch On event.  Participants need only their phone to either scan QR codes or send a text to participate. The trail is app-free without the need for players to download or sign up.  

After visiting all 12 locations around the town participants can be automatically entered into a prize draw with a chance to win one of 14 Our Bury St Edmunds Gift Cards including a top prize worth £100. 

Interactive elements of the trail will include a greeting, the competition answer, a chance to find out about special Christmas activities in the town and – because it wouldn’t be Christmas without one – a traditional ‘cracker’ joke.  The company behind the trail is Hello Lamp Post, which is working with Our Bury St Edmunds for the first time.  

You can download the LoyalFree app for free at www.loyalfree.co.uk/download or simply search ‘LoyalFree’ on the iOS and Google Play Store. 

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